THE DOLLARS AND SENSE OF NCOALinkTM....
Mailers that use the United States Postal Service® NCOALinkTM program reduces costs of labor, postage and materials. You can realize ROI benefits by processing your mailing list through our NCOALinkTM program before you mail.
Return on Investment
The United States Postal Service® has stated that the average NCOALinkTM match rate is 4.1%. That translates to 41,000 move changes for a 1,000,000 record file. The match rate not only includes recognized address changes but also closed PO Boxes, foreign moves and moves with no forwarding address. When associated postage and material costs related to these factors are recognized as well as addresses without ZIP + 4® Codes, one begins to conceptualize the value of this service.
The following are average percentages of key NCOALinkTM elements:
The next process applies dollar values to these change dynamics. Two points regarding the figures used below. First, we have used a typical discount for First-Class Mail® and Standard MailTM in the example. (Reference Domestic Mail Manual R100 and R600.) Also, the $0.05 material amount may be conservative for both mail classes.
Cost Savings Benefit #1 - First-Class Mail®
Cost Savings Benefit #1 - Standard MailTM
Cost Savings Benefit #2 - First & Standard MailTM
Summary of Examples:
Cost Saving Benefits:
Most databases are relatively complete with ZIP + 4® Codes, 90% - 95% on average. However, as the example illustrates, a database owner of 1mm records enjoys a further saving of $600 for every one-percent improvement the NCOALinkTM process provides.
This study is presented as an example of the savings potential to small file owners that use Standard MailTM, in this case an owner with 82,153 records.
A Final Thought
Over 100 billion records are processed through all FASTforward® and NCOALinkTM licensee systems each year. Hundreds of mailers appreciate the value of NCOALinkTM processing and realize positive benefits to their bottom line.. Let us show you how you too can reap the rewards of NCOALinkTM processing........
NCOALinkTM Processing is performed by a non-exclusive licensee of the United States Postal Service®.