MaxCOA is Anchor’s proprietary move database that provides current and accurate addresses for movers that NCOALink® may not supply. We recommend that you run MaxCOA in conjunction with NCOALink® to optimize hygiene efficiency.
Typically, match rates range are half again what NCOALink® returns and can be as high as 10%, improving deliverability rates and reducing marketing costs.
MaxCOA includes over approx. 350MM name and address records and up to 60 months of address changes. The data is compiled from multiple quality sources such as credit cards, self-reported data, publishers, and major reference files. Extensive matching criteria are used during this process.
Key Features: